Branding and marketing materials for GMAPS (2008-2011)
The idea for the branding of GMAPS is to leverage the extensive experience of its founders in building a new generation of port and water infrastructure to the region. The art direction was constructed around a feeling of tradition with modern materials. We used a lot of digital communication and fast turnaround platforms to reach out and engage clients and partners.
My general task was to work with the senior partners to build on new ideas in the communication area that can work within a very traditional environment and industry players. While also keeping branding elements and collaterals flexible as the company grew and found its strengths through various projects and experiments.